This page contains articles and copies of correspondence
regarding public relations on EYSU2

Wednesday, January 7, 2004  Vol. 30, No. 40, P. 5 "Local Section" 
Central Coast Sun Bulletin, An Edition of The Tribune (Morro Bay, CA) "Local man's how-to high tech book is back."


I noticed the concise and helpful "Corante recommends" that you did for "Term Sheets & Valuations - An Inside Look at the Intricacies of Term Sheets & Valuations."   I believe your readers would also appreciate a "Corante recommends" for our popular book for entrepreneurs:

"Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur," by
James A. Swanson and Michael L. Baird.
All new 2nd edition (September 26, 2003).

It's also newsworthy that an on-line version of the entire just-released book appears on the above site. You'll also see a foreword by Guy Kawasaki.

Our publisher is Professional Publications, Inc. in Belmont, CA.

Please let me know if you need any additional information. Thanks for your consideration.

Regards, Jim Swanson
Jim Swanson
Los Altos Incubator, 878 Hoffman Terrace, Los Altos, CA 94024
tel: 650-941-4500
jswanson @

878 Hoffman Terrace, Los Altos, CA 94024
Tele: 650-941-4500
Jim has more than 25 years of extensive business experience in Silicon Valley in California. He recently co-authored the second edition of a popular book for entrepreneurs, “Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur.” ( ). He and his coauthor, Mike Baird, are also founders of Los Altos Incubator, a virtual incubator ( ) where aspiring entrepreneurs seek expert advice. Jim has been a founder or CEO of several start-up companies and also a public company, Ramtek Corporation, where he was elected CEO to lead a difficult turnaround. He has also served as chief financial officer, general counsel, and vice president of sales, as needed. He served as an irrigation engineer in Morocco for two years in the U.S. Peace Corps and over the years has been active in many community activities. He and his wife have two sons and live in Silicon Valley. He holds an SB degree from the Massachusetts Institute of Technology (MIT) and MBA and JD degrees from Stanford University.